Last updated: February 24, 2023
Introduction
Blue Asphalt® Jeans, Shorts (“Blue Asphalt,” “we,” “us,” or “our“) operates the website located at blueasphalt.shop (the “Site“) and is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Blue Asphalt.
Please read this Privacy Policy carefully. By visiting and using our Site, you agree that your personal information will be handled as described in this Privacy Policy. Your use of our Site, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use.
What Information Do We Collect?
Information You Provide to Us
We collect information you provide directly to us when you create an account, make a purchase, sign up for our newsletter, participate in community discussions, or otherwise communicate with us. This information may include:
- Contact information – your name, email address, phone number, and mailing address.
- Account information – your username, profile photo, password, and preferences.
- Payment information – billing address and payment method details when you make a purchase.
- Communications – information provided when you contact us with questions, feedback, surveys, or otherwise communicate with us online.
Information We Collect Automatically
When you visit or interact with our Site, we may automatically collect certain information about you using various technologies and means, such as cookies, web beacons, log files, and JavaScript. This automatically collected information may include:
- Log information – details about how and when you access our Site, device information, Internet Protocol (IP) address, browser type and settings, operating system, and date/time stamps.
- Cookies – data stored in text files that are saved on your computer or device when websites are loaded in a browser. Cookies allow us to identify your device and store things like user preferences and the contents of your shopping cart.
- Pixel tags/web beacons – tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed specific actions.
- Analytics information – we use Google Analytics and other tools to collect analytics data about website and app usage and performance.
- Device information – such as your hardware model, operating system and version, unique device identifiers, and mobile network information.
- Location information – your device location based on information from GPS, Wi-Fi, wireless networks, cell towers, or other technologies.
Information from Other Sources
We may collect information about you from additional online and offline sources, including:
- Social media platforms if you engage with us on social media.
- Data brokers from which we may purchase demographic data to supplement the information we collect.
- Marketing partners and joint marketing partners who provide us with information if you have interacted with their sites or ads.
How Do We Use the Information Collected?
We may use your personal information for the following purposes:
- Provide, maintain, improve, and develop our Site and services.
- Process orders and payments and fulfill purchases.
- Communicate with you, including responding to your requests, comments, feedback, reviews, or questions.
- Send you confirmations, updates, security alerts, invoices, receipts, and account related emails.
- Send you newsletters, offers, surveys, and other promotional materials and information about our products and services (you can opt out anytime).
- Personalize your experience with more relevant ads, content, offers, and recommendations.
- Notify you about changes to our Site, policies, terms, and other important updates.
- Resolve disputes, investigate complaints, and troubleshoot problems.
- Administer contests, sweepstakes, promotions, and surveys.
- Detect, prevent, and address fraud, breach of policies or terms, and threats or harm.
- Perform data analytics, audits, research, analysis, and reporting.
- Comply with legal obligations, court orders, or legal process requirements.
- Protect our rights and property and enforce our Terms of Use and policies.
- As described at the time of collection or otherwise with your consent.
How Do We Share the Information Collected?
We will not rent or sell your personal information to third parties outside Blue Asphalt without your consent, except as noted below:
- Affiliates – We may share your information with our parent, subsidiaries, divisions, and affiliates to provide and support our Site and services.
- Service providers – We may share your information with third party companies and individuals that provide services on our behalf, such as payment processing, order fulfillment, shipping, delivering, customer service, data analytics, infrastructure and IT services, marketing, auditing, security, etc. These service providers are only provided access to the information needed to perform the contracted services.
- Business transfers – As we continue to develop our business, we might sell or purchase websites, subsidiaries, or business units. In such transactions, we may disclose your personal information to the prospective seller or buyer of such business or assets.
- Law enforcement/regulators/legal proceedings – To comply with court orders, laws, regulations, legal reporting requirements, governmental, regulatory or law enforcement requests.
- To protect our rights, users, systems and services – To protect the security and integrity of our Site; to respond to an emergency; or when we believe disclosure is necessary to protect the rights, property or safety of Blue Asphalt, our users, or others.
- With your consent – We may share your personal information with third parties when we have your consent to do so.
Your Choices & Rights
You can access, change, delete and make other choices about your personal information by contacting us as described in the Contact Us section below. You have the following rights regarding the personal information we maintain about you:
- Access/review/update – You can access, review, and update your account information and settings by logging into your account. You can also contact us to access, correct, or delete any personal information we have about you.
- Opt out of marketing – You may opt out of receiving promotional communications such as email newsletters and marketing calls by using the unsubscribe link within each email, updating your contact preferences within your account settings page, or contacting us as provided below to have your contact information removed from our promotional email list or registration database.
- Ad settings – Your device or browser may include features that allow you to block or disable certain types of advertising, such as browser add-on tools that prevent the loading of ads on websites or opt out of online advertising tracking and targeting. You can learn more by visiting www.aboutads.info/choices or www.networkadvertising.org/choices.
- Advertising cookies/tracking technologies – You can set your browser to refuse cookies or other tracking mechanisms. Note that doing so may degrade your experience on the site.
- Deletion – You may request that we delete personal information about you that we have collected. Note this does not include information we are required to retain for legal or tax purposes.
- No selling of personal information – We do not sell your personal information. We also do not buy personal information about you collected by third parties.
- No discrimination – We will not discriminate against you for exercising your privacy rights under applicable law.
If you wish to exercise any of the above rights, please submit your request using the contact information provided below. For your protection, we will take steps to verify your identity before fulfilling your request.
Data Retention
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable law.
We will delete your personal information once it is no longer necessary for the purposes collected, or within a reasonable period of time after you withdraw consent (if applicable) or request we no longer use your personal information.
Data Security
We take reasonable and appropriate measures to protect the confidentiality, integrity, and security of your personal information against loss, misuse, unauthorized access, disclosure, or alteration. Unfortunately, no Internet transmission can be guaranteed 100% secure. We also cannot guarantee the complete security of software located on the device you use to access our Site.
Some key steps we take to protect your personal information include:
- Encryption of sensitive personal information sent to or from our Site using SSL or other technologies.
- Limiting access to your personal information to employees and third parties who need to know the information in order to operate, develop, or improve our Site and services.
- Maintaining physical, electronic, and procedural security measures to store and transfer information securely.
- Requiring you to verify your identity before you can access or make changes to your account.
Policy Updates
We may need to update this Privacy Policy from time to time. If we make material changes, we will notify you by revising the date at the top of this Privacy Policy. We encourage you to review this Privacy Policy whenever you access our Site to make sure you understand how your information will be used.
Children’s Privacy
Our services are not directed to children who are under the age of 13 (or other minimum age based on jurisdiction). We do not knowingly collect personal information from children under 13 without parental consent. If we become aware that a child under 13 has provided us with personal information without parental consent, we will take steps to delete such information. Contact us if you believe that we have mistakenly or unintentionally collected information from a child under 13.
International Data Transfers
We are headquartered in the United States and have service providers in other countries, so your personal information may be transferred outside of your state, province, or country to the United States or other locations where privacy laws may not be as protective as those in your jurisdiction. By using our Site and services, you acknowledge and consent to the transfer of your personal information as described in this Privacy Policy.
California Resident Rights
If you reside in California, you have the rights outlined in this section under the California Consumer Privacy Act of 2018 (CCPA). These rights are in addition to the rights discussed above in the Your Choices & Rights section.
Right to Know About Personal Information Collected, Disclosed, or Sold
- You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, how we collected it, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
- We do not sell your personal information. In the preceding 12 months, we have not sold any personal information of California residents.
Right to Request Deletion of Personal Information
- You have the right to request that we and any service providers delete any of your personal information that we have collected from you, subject to certain exceptions allowed under applicable law.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
- We will not discriminate against you for exercising your rights under the California Consumer Privacy Act, including by denying goods or services to you, charging different prices or rates, or providing a different quality of goods or services.
To submit a request to exercise your rights under CCPA, contact us as specified in the Contact Us section below. We will need to verify your identity before processing your request. An authorized agent may submit requests on your behalf by providing signed permission demonstrating authority to act on your behalf.
Contact Us
If you have any questions about this Privacy Policy or your information practices on this Site, please contact us at:
Blue Asphalt® Jeans, Shorts
Email: [email protected]
Phone: 1-800-555-1234
Disclaimer
THE FOREGOING PRIVACY POLICY AND PRACTICES ARE PROVIDED SOLELY FOR INFORMATIONAL PURPOSES. YOU ACKNOWLEDGE THAT THIS WEBSITE MAY LINK TO OTHER WEBSITES NOT OPERATED OR CONTROLLED BY US THAT FOLLOW DIFFERENT RULES AND PRIVACY PRACTICES. WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OF THIRD PARTY WEBSITES. PLEASE REVIEW THE PRIVACY POLICIES CAREFULLY BEFORE SUBMITTING ANY INFORMATION TO THOSE SITES.