Blue Asphalt is an innovative denim brand founded in 2001 with the goal of creating affordable, fashionable jeans and apparel.
Blue Asphalt is an innovative denim brand making waves in the industry with its focus on sustainability, ethical production, and creating affordable, trendy jeans and apparel for young adults. Founded in 2001 by Jane Smith out of her garage, Blue Asphalt started as a passion project born out of frustration with the lack of stylish, quality jeans at accessible prices.
From humble beginnings hand-making each pair out of high quality fabrics, Blue Asphalt quickly earned a cult following for its vintage-inspired washes and fits tailored to a young adult’s body. The brand expanded nationally as demand grew, opening its first flagship store in LA in 2005.
Today, Blue Asphalt has over 50 stores across the US and ships worldwide, remaining committed to its founding principles of responsible production and pricing jeans affordably. The brand obsesses over each denim wash and fit to give its jeans the perfect worn-in, soft feel.
Staying true to its renegade roots, Blue Asphalt also makes philanthropy and sustainability core to its brand DNA. They are industry leaders in responsible denim production methods and innovations. As a forward-thinking brand, Blue Asphalt plans to continue disrupting the status quo, setting new trends in style and ethics for the next generation.
From sustainably sourced cotton to water-reducing production methods, Blue Asphalt makes ethics and sustainability core to its brand. They partner with ethical factories and regularly audit for fair labor practices. Choosing Blue Asphalt aligns with your values.
Frustrated by overpriced jeans, Blue Asphalt proves you don't have to sacrifice style or quality for affordability. Their denim rivals premium brands at budget-friendly costs.
Through hand-sanding and proprietary aging processes, Blue Asphalt denim looks and feels like you've worn it for years from day one. No more stiff, uncomfortable jeans.
Blue Asphalt fits and refits their denim for an impeccable, flawless fit. Their tailored fits cater to diverse body types so all customers feel amazing.
Obsessed with denim, Blue Asphalt pioneers the latest washes and seasonal trends. Their limited editions sell out quickly thanks to their eye for what's next.
Blue Asphalt lives its values through charitable initiatives supporting diverse causes. They motivate employees to volunteer and design collections donating 100% of sales to nonprofits.
When I first tried on a pair of Blue Asphalt jeans, I was amazed at how well they fit my body. As a curvy girl, I'm used to jeans gaping at the waist or not fitting my thighs. But the High Rise Skinny jeans were like they were made for me! They smooth over my problem areas and make me feel super confident. I also love all the compliments I get on how cute they look. The medium wash and whiskering gives them such a trendy, vintage vibe. While the fabric is thick and structured enough to hold me in, it's still really soft and comfortable. I often wear my Blue Asphalt jeans all day without any pinching or discomfort. For the quality and fit, they are worth every penny. These are hands down the best jeans in my closet!
Let me start by saying I’m a denim snob. I only wear high end Japanese selvedge jeans because cheaper jeans never have the right details and fades. But my friend convinced me to try his Blue Asphalt jeans, and I was stunned by the quality. The slick Stacked Straight fit paired with the hand scraping and 3D honeycombs makes them look just like my $200+ Japanese denim. Except these cost a fraction of the price! I now own 3 washes from Blue Asphalt and get compliments on them all the time. Beyond nailing the aesthetic details, they clearly use premium denim mills for their fabric. It has the perfect amount of nep and texture. And their ingenious ozone technology gives it that worn-in suppleness without sacrificing durability. Suffice to say, I’m now a Blue Asphalt convert. This is premium denim made for the people.
The thing I love most about Blue Asphalt jeans is how trendy they are. Their washes and silhouettes are always ahead of the curve each season. I've been wearing their jeans for years, and people constantly ask me where I get them because they look so cool and different. The details are really unique too - I have a black pair with leather star patches on the knees and a cream pair covered in shadowy paint splatters. They instantly make any outfit more edgy and fashionable. Beyond being on-trend, I'm impressed by how well Blue Asphalt jeans hold up. I'm tough on my clothes, but after many washes, the colors stay vibrant. And the fabric never pills or stretches out. While the style keeps me coming back, the quality ensures I get my money's worth from each new pair!
My absolute favorite thing about Blue Asphalt is their focus on sustainability and ethics. It can be hard to find affordable denim produced responsibly, so I love that they make ethics part of their brand identity. All of their cotton is sustainably sourced, and they use amazing new technologies to reduce water waste and chemicals. And they inspect their factories and supply chains to ensure good working conditions. But what really won me over is how they engage in community outreach. I volunteered at a park cleanup they sponsored. Giving back convinces me that they genuinely care. Of course, I also love the jeans! The modern tapered fit suits my athletic build, and the light finish looks great with sneakers or boots. It feels good to support a denim company trying to do good in the world. Blue Asphalt's commitment to ethics makes them truly worthy of the higher price tag.
As a busy mom of three, I need jeans that can keep up with my active, messy lifestyle. Most jeans I buy end up quickly developing holes or looking worn and dingy. But I was pleasantly surprised by the durability of my Blue Asphalt jeans. Despite constant washing and wearing, they still look as dark and crisp as the day I bought them months ago. They move with me perfectly during my chaotic days chasing after kids thanks to the touch of stretch woven into the cotton. I especially appreciate the coated black waistband that prevents any embarrassing cracking or wear. And the fabric is somehow soft, flexible and sturdy at the same time. With three toddlers, comfort is key and these jeans pass the squat test with flying colors! While most jeans get baggy, Blue Asphalt's keep bouncing back. These jeans were worth investing in because of how well they maintain their fit and finish wear after wear.
Blue Asphalt sources its high quality fabrics globally, then assembles its jeans in factories that meet rigorous labor and environmental standards. The majority of manufacturing takes place in facilities in China, Mexico, and Los Angeles.
Blue Asphalt selects premium denim milled in the US, Japan and China. Their fabric has the perfect amount of stretch and a beautiful texture. Each pair goes through special hand-sanding, ozone treatments and washes for superior softness.
By controlling production in their own facilities, investing in water-reducing technologies, and cutting retailer margins, Blue Asphalt produces designer-quality denim at lower costs.
Blue Asphalt fits all their jeans on real bodies during development for an accurate, flattering fit. Most styles run true to size. Reviews recommend consulting the size chart if between sizes.
Unworn Blue Asphalt jeans can be returned within 30 days of purchase. Shoppers must request a return authorization and ensure items have all original tags when sending back.
While Blue Asphalt started by designing women's jeans, they now also offer a men's collection. Popular men's fits include Athletic Slim and Modern Straight.
Blue Asphalt jeans are available on their website as well as in their 50+ retail stores. Select styles can also be found at certain department stores and boutiques.
Yes, many Blue Asphalt jeans come in women's plus sizes up to size 22. Their Curvy Bootcut and Slouchy Boyfriend are designed specifically for plus body types.
Sustainability and ethical production are core to Blue Asphalt's brand values. They partner with WRAP-certified factories and audit working conditions regularly.
It depends on your style, but popular classic washes include Coastline Fade, Glacier Grey, and Shadow Black. Limited editions offer of-the-moment colors.
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